Content Guidelines
There are a number of laws and regulations in the U.S. through the Federal Trade Commission (FTC) and state governments that protect consumers and residents. These laws help regulate unsolicited bulk mailings, unwanted direct mail, and other undesirable communications. These types of negative messages are often referred to as junk mail or spam.
The laws and regulations also protect against scammers with fraudulent schemes or deceptive intent.
Keep in mind that there are protected audiences and restricted topics when it comes to direct messaging.
As a sender, it is in your best interest to abide by these guidelines because recipients have options for opting out of messages that they do not like, which narrows your audience. Sending messages that people do not want is an unnecessary expense. In some cases, the receiver may also be able to file complaints at the state or federal level. Deceptive messages can incur hefty penalties and fines.
Yodel's approval process for senders and messages ensures compliance with such laws and regulations. This protects you, as the sender, and your audiences. The approval review also aims to check for quality and best practices to help make your message send as effective as possible.
Acceptable Content
There are many types of acceptable content that can be sent through Yodel services. These types of acceptable messages include but are not limited to:
Local informational messaging
Event announcements
Product or service information
Promotions and offers
Public health and safety announcements
To be accepted a message must be:
Accurate and timely
Original content that you have the right to distribute
Appropriate to the selected audience and the general public (adults and minors)
Of good quality
Unacceptable Content
Message types deemed as unacceptable include, but are not limited to, these types of topics:
Illegal or unlawful content
Misleading or false information
Information deemed a privacy risk or that contains personally identifiable information about anyone other than the sender
Sexual, offensive, or inappropriate content
Inappropriate drug, smoking, or alcohol references
Exclusionary offers demonstrating unfair bias
Scams or fraudulent information
Messages must not:
Be deceptive, misleading, or carry ill intent
Infringe on the rights of any third party, including intellectual property, copyright, or privacy rights
Violate data privacy policies and regulations
Marginalize, inhibit, or otherwise reduce groups by race, ethnicity, age, gender, religion, sexual orientation, gender identity, gender expression, disability, economic status, or other diversity factors
Target children under the age of 13, or solicit information from minors
Attempt to bypass restrictions placed on other means of communications
Include hidden or encoded messaging meant for a specific audience
Be of poor quality
Additional Terms & Conditions
Please also review the other legal terms and conditions provided by Yodel on our legal page (https://yodel.co/legal/).
Questions or Concerns?
Our company can be reached for legal inquiry by using the contact form on our legal page (https://yodel.co/legal/).
Last Updated: October 13, 2025